(You can find this book in Kindle as well) Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers! TABLE OF CONTENTS Introduction What are the steps? Setting Your First Goal SMART goals The Importance of Pace Active Goals Inactive Goals Retention Goals Contact Goals New Player Goals Acquisition Goals Investment Goals Miscellaneous Goals How to Keep Momentum Setting Financial Rewards Final Thoughts A List of Sample Goals Glossary The practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/ or email info@harvesttrends.com